There once was a time when you would create a website, make it live and walk away. Although it was your business card for the world, it was often little more than a way for people to find you.  Oh, how times have changed. With business professionals spending more and more time online, your website needs to be an extension…

Anyone who is responsible for updating a website, social media accounts or writing a blog knows that content development can be tough. In addition to your daily workload, you need to think of ways to be fresh, relevant and present on a variety of platform. For websites, Google and other search engines look at how often your site is updated…

A couple of weeks ago I posted a Facebook live video. I was talking about the various elections (in Canada and US) and how we can learn the importance of key messaging from the candidates. Who is clear on their message (you know exactly what they stand for)? And who throws out the usual comments like cutting taxes, getting spending…

Having THREE key messages, and scripting all your communications around these messages, will help you stay focused and make sure you get to the point! Having clarity of message, is key to increasing sales, cutting through the noise, and being seen as a knowledgeable professional. Yet way to few people take the time to figure out who they are speaking…