I was recently having coffee with a friend, telling her some successes I’ve had in advocating at a provincial and national level. She quietly listened as I excitedly shared how an excerpt from a blog post I wrote was included in a report to Canada’s House of Commons. My wise introvert friend quietly nodded her head and said – you’ve found your burning…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

One of the lessons businesses have learned during COVID-19 is the importance of being personal and approachable in their communications and interactions with customers, clients and stakeholders. That means no more corporate speak (thank goodness). It also means knowing why empathy is important and making sure to include it in all communications.  While this may seem obvious, it has been,…

As we continue to navigate life in a pandemic, many of us are spending more time working in crisis communications mode. Through talking with my clients, I’m finding a trend – those with strong emotional intelligence are not only weathering the storm better, but also standing out from the crowd (in a good way). Now here’s what’s interesting about emotional…

A crisis communications plan is a document many organizations know they need to have, but often procrastinate in creating or updating. Even as we navigate life in a pandemic, and all the crisis communications involved, there are lots of businesses and organizations that are still without a current or relevant crisis communications plan.  So why is that? I believe it…

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business…