Content creation is a task many people love to hate. It can be challenging coming up with ideas, finding the time to develop content, then knowing how best to share your work. If you’re going to put so much time and energy into creating content, why not make your content work for you instead of having to work for your…

As a writer, I know the power of words. I choose my words based on the emotions I want to convey or reactions I want to stir in my reader. While I recognize not everyone places as much value on words, it’s important to remember the words we use, or don’t use, say a lot about who we are and…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

One of the lessons businesses have learned during COVID-19 is the importance of being personal and approachable in their communications and interactions with customers, clients and stakeholders. That means no more corporate speak (thank goodness). It also means knowing why empathy is important and making sure to include it in all communications.  While this may seem obvious, it has been,…

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…