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Lessons Learned From The Thailand Cave Rescue

Crisis Communications Lessons Learned From Thailand Cave Rescue

July, 9, 2018

I’ve been struggling if I should write about the efforts to rescue 12 soccer players and their coach from deep inside a cave in Thailand. As a parent, I’m concerned about being seen as exploiting a crisis situation (especially one involving children) in any way. However, there are great lessons in crisis communications to be learned from this rescue operation….

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