I was having lunch with a friend the other day and she was complaining about the endless stream of people wanting her to write press releases, create brochures or post something on the website. In addition to the volume of requests, she was frustrated by the fact most people had no idea the focus of the story or information they…

By now you have probably heard this saying more times than you would like. If you have a corporate or personal website, social media page, newsletter or any other communications channel, you know you need to produce content to keep it relevant, and have a solid content plan. There was once a time when there were unwritten set minimums for…