Content creation is a task many people love to hate. It can be challenging coming up with ideas, finding the time to develop content, then knowing how best to share your work. If you’re going to put so much time and energy into creating content, why not make your content work for you instead of having to work for your…

Now is a great time to set clear personal and professional intentions for the year. I’m not talking about new year’s resolutions to exercise more or eat less chocolate (who wants to do that?). Rather, it’s about focusing on what you do want vs worrying about what you don’t want.  With all the noise in our lives (social media, fake…

As a writer, I know the power of words. I choose my words based on the emotions I want to convey or reactions I want to stir in my reader. While I recognize not everyone places as much value on words, it’s important to remember the words we use, or don’t use, say a lot about who we are and…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…