In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…

Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…

In an age of social media, video and shortened attention spans, how do you get people to not only listen to what you’re saying but also engage? Through the ancient (and still relevant) art of storytelling. While we now have unlimited ways of sharing information, one thing hasn’t changed. The impact a story has making a personal connection. Stories can…

About once a week I have a content development discussion with a client or friend. It usually includes talking about Facebook Live. At this point, the other person either makes a face like they just sucked a lemon or a spider has crawled on them. Either way, just saying Facebook Live tends to strike fear into many. Yet Facebook Live…

Blogs, websites, Facebook, Instagram, Twitter, newsletters…the list goes on. It can be exhausting just thinking about all your content channels, much less trying to create content to feed these beasts. But there are some simple tricks to make your content work for you. I promise, this won’t be painful. By spending a few minutes reading this article, you will not…