Templates

All of the templates below are designed to make your job easier – saving you time and frustration - so you can focus on promoting your business or sharing your stories. They have been tried, tested and revised so they are simple to use. Just download them and get started!

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Use this worksheet to breakdown the key components of creating an impactful story. A great resource for preparing for presentations, meetings, difficult conversations as well as traditional storytelling.

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Sample questions that have been tested and used for focus group interviews.

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Not sure what to ask your CEO/CAO or senior management team? Here are some questions to get you started.

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Interviews are an important tool in conducting a communications audit. It’s a chance to dig a little deeper and get insights from key stakeholders and/or staff. Here are some foundational questions for any audit.

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Surveys are the easiest and most efficient way of gathering information from as many people as possible. But knowing what questions to ask, can be overwhelming. Pick and choose from these survey questions.

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Writing a new hire announcement can be painful. How do you even get started in writing about someone you don’t even know? This template makes it easy. Just fill in the personal information about your new hire (with her/his input) and send it out. Stop wasting time staring at a blank screen and use the new hire announcement template to…

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Does your organization have a protocol on who is allowed to speak to the media and the process staff needs to follow when the media call? Now does anyone truly understand this protocol? This template saves you the time of writing yet another memo. It lets employees know the internal process for managing media inquiries in clear language. Simply fill…

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Never heard this term before? You aren’t alone. This is the standard organizational information that appears on the bottom of news releases, promotion materials and is the footer on your website. Sound exciting? It’s a small, but important element, to your communications materials. Don’t miss an opportunity to share key information about your organization (especially on joint projects). This template…

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This is my absolute favorite template as it is a HUGE timesaver. It is the #1 tool you need to use for communications projects – big or small. If you’re managing multiple projects, with different timelines and team members (who isn’t?) this will help you get clear on the communications components (each project having its own communications plan), who is…

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This template goes beyond the basic birthday party information about where and when your event is being held. Sadly, serving cake isn’t enough to attract the media. Your invitation is the first step in trying to convince the media to attend your event and get them interested in your story. The best part – you can use this template for…

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Giving reporters a program listing the speakers’ names and titles is a big timesaver. Seriously. It saves you the time of have to spell out everyone’s name to reporters (so you can have more important conversations with them). It also lets reporters know what is coming next (and how long it will take) to encourage them to stick around. This…

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Your detail-focused colleagues will love this, and it will keep your press releases to one page. A facts sheet is the place to dump all the simple facts, stats and information about your program or project. It frees up the other communications materials to focus on the story. The facts sheet can be used on websites, print materials, attached to…

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A press release is the most used, yet least understood, way of sharing information with the media. This template includes step-by-step tips to help you write a press release that actually tells a story and engages the media. A well-written press release (as they are rare) will increase your chances of having the media share your story, saving you the…

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