Templates

All of the templates below are designed to make your job easier – saving you time and frustration - so you can focus on promoting your business or sharing your stories. They have been tried, tested and revised so they are simple to use. Just download them and get started!

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Top 10 Rules to Ensure Your Emails Are Read Not Deleted

How many emails do you send in a day? Now how of these emails do people actually read? Let’s be honest, we’re all drowning in emails. Learn how to optimize the subject line, provide a call to action and highlight key information. So you aren’t wasting your time and energy on countless follow-ups or pulling your hair out in frustration…

Media Accreditation Application for a Well-Run Event

For larger events, having media accredited in advance helps you know which media are attending so you can ensure proper media ID is in place. It also allows your team to understand and prepare for the media’s various needs prior to the event, when you are better able to troubleshoot. Having a media accreditation application saves everyone time and frustration…

Story Submission Form To Help Manage Communications Requests

Do lots of people have story ideas or want communications materials, but few are clear on the message they want to deliver? Are you finding yourself spending way too much time trying to figure this out? A story submission form saves everyone’s time (especially yours) by walking people through the basic elements before they talk to you. In some cases,…

Media Call Form To Better Prepare Your Spokesperson

Don’t let your spokesperson get sideswiped. Too often when the media calls, the spokesperson is just given the name and number of the reporter and told to call them back. This form has specific questions for staff to ask reporters to ensure your spokespeople are better prepared before returning the reporter’s call. Taking the extra two minutes to fill out…

New Hire Announcement – Just Fill in the Blanks

Writing a new hire announcement can be painful. How do you even get started in writing about someone you don’t even know? This template makes it easy. Just fill in the personal information about your new hire (with her/his input) and send it out. Stop wasting time staring at a blank screen and use the new hire announcement template to…

Media Protocol Memo – Which Staff Will Actually Understand

Does your organization have a protocol on who is allowed to speak to the media and the process staff needs to follow when the media call? Now does anyone truly understand this protocol? This template saves you the time of writing yet another memo. It lets employees know the internal process for managing media inquiries in clear language. Simply fill…

Boilerplate – What The Heck Does That Mean?

Never heard this term before? You aren’t alone. This is the standard organizational information that appears on the bottom of news releases, promotion materials and is the footer on your website. Sound exciting? It’s a small, but important element, to your communications materials. Don’t miss an opportunity to share key information about your organization (especially on joint projects). This template…

Communications Plan – To Organize Projects and Keep Everyone On Track

This is my absolute favorite template as it is a HUGE timesaver. It is the #1 tool you need to use for communications projects – big or small. If you’re managing multiple projects, with different timelines and team members (who isn’t?) this will help you get clear on the communications components (each project having its own communications plan), who is…

Media Invitation – To Spark Curiosity

This template goes beyond the basic birthday party information about where and when your event is being held. Sadly, serving cake isn’t enough to attract the media. Your invitation is the first step in trying to convince the media to attend your event and get them interested in your story. The best part – you can use this template for…

Media Sign In Sheet – Keep Track of Who’s Attending

Instead of trying to remember after the fact which media attended your event, use this sheet to sign in media as they arrive. This will make sure you can report (brag) about which media attended. You will also have the reporters’ contact information so you can send them an electronic media kit, photos or just thank them for attending. So…

Program – A Roadmap

Giving reporters a program listing the speakers’ names and titles is a big timesaver. Seriously. It saves you the time of have to spell out everyone’s name to reporters (so you can have more important conversations with them). It also lets reporters know what is coming next (and how long it will take) to encourage them to stick around. This…

Facts Sheet – Just the Facts

Your detail-focused colleagues will love this, and it will keep your press releases to one page. A facts sheet is the place to dump all the simple facts, stats and information about your program or project. It frees up the other communications materials to focus on the story. The facts sheet can be used on websites, print materials, attached to…

Press Release Template

A press release is the most used, yet least understood, way of sharing information with the media. This template includes step-by-step tips to help you write a press release that actually tells a story and engages the media. A well-written press release (as they are rare) will increase your chances of having the media share your story, saving you the…

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