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Program – A Roadmap

Giving reporters a program listing the speakers’ names and titles is a big timesaver. Seriously. It saves you the time of have to spell out everyone’s name to reporters (so you can have more important conversations with them). It also lets reporters know what is coming next (and how long it will take) to encourage them to stick around. This should be included in all media kits for press conferences. To make sure your board chair’s name isn’t spelled wrong (which would not go over well), use the program to ensure the media have the key information about your speakers when writing their stories.

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