Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…

I’m fortunate to be in the 1% of people who has cold pitched a book and ended up with a publishing contract. In my case lightning struck twice – I had two non-fiction advocacy books published in 2018. While it’s pretty cool to be a published author, it is a struggle to get your book noticed. I’m no J.K. Rowling…

Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…

There is nothing like being a parent to push you out of your comfort zone and hit you with life lessons you may or may not have been prepared to learn. This was true last week. The lesson I was learning (repeatedly) was the importance of fully listening without trying to fix or solve a problem. Listening to hear what…

We’ve all taken personality tests – either online or part of a corporate training program. They are a great way to see how our personality traits shape how we present to the world as well as how the world sees us. The problem with these tests is too often we focus solely on our results. While it’s important to know…

Floods, forest fires, tornadoes, snowstorms, and windstorms are just some of the natural disasters that make the news every day. Thanks to climate change, communities are seeing more severe weather events than ever before. This is why it’s essential that every organization has a crisis communications plan. Lately I’ve been doing a number of workshops helping organizations understand the importance…