A brand is more than a logo. It is the emotions, thoughts, impressions and facts that come to mind when we think of an organization. Large corporations spend a lot of time and money protecting and elevating their brands. They know having brand recognition and respect are important elements of their business strategy.  But how often do we as individuals…

I’m an entrepreneur, mom of two kids, wife, volunteer and juggler of schedules. At any point in time I have a lot of balls in the air. And a couple that are rolling away from me faster than I can catch them.  Up until lately, I thought it was my job to juggle all these balls.  Advocating for my child…

There’s a meme going around social media that reads “This goes out to all of the girls who had report cards growing up that read ‘talks too much.’” I know this meme well because not only was I that girl, but I’m often tagged when former classmates share the post.  Every time this meme is shared, there is a long…

For the last few months, I’ve been juggling having kids at home full time (thanks COVID), client work and growing my business. Juggling all these balls has left little time for me. So, I decided to hit pause and take the time invest in my personal and professional growth.  Tired of spending hours on my computer, I seized the opportunity…

I was recently having coffee with a friend, telling her some successes I’ve had in advocating at a provincial and national level. She quietly listened as I excitedly shared how an excerpt from a blog post I wrote was included in a report to Canada’s House of Commons. My wise introvert friend quietly nodded her head and said – you’ve found your burning…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…