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To show the cover of Your Child's Voice book by Cynthia Lockrey

Media Relations DOES Make a Difference

September, 4, 2019

I’ve been working in and speaking about media relations for over 20 years. In an age of social media and digital communications I’m often asked if media relations still makes a difference. The short answer is YES!! When I started my career as a newspaper editor, the local paper didn’t just deliver news but also connected the community. The stories…

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media relations

What is Media Relations?

May, 8, 2018

Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…

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