Have you ever laughed hearing a story about a friend meeting someone on a dating app and they look nothing like their profile picture? Sadly, bad and outdated photos aren’t exclusive to the dating world. LinkedIn, Facebook and company websites are filled with photos that have surpassed their best before date.   Whenever I’m working with a client on redesigning a…

Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…

Blogs, websites, Facebook, Instagram, Twitter, newsletters…the list goes on. It can be exhausting just thinking about all your content channels, much less trying to create content to feed these beasts. But there are some simple tricks to make your content work for you. I promise, this won’t be painful. By spending a few minutes reading this article, you will not…

There once was a time when you would create a website, make it live and walk away. Although it was your business card for the world, it was often little more than a way for people to find you.  Oh, how times have changed. With business professionals spending more and more time online, your website needs to be an extension…