Whether I’m working with a client on strategic planning, communications, community engagement or coaching, the question I most commonly get is how do I bring senior leadership onboard to new ways of communicating.  While there are leadership teams who embrace change in areas outside of their comfort zone, they are few and far between. For many, communications is an area…

Leadership is a pretty big buzz word that’s regularly misused – with the terms leadership and management often interchanged (incorrectly). Adding to the mix, the term authentic leadership is also starting to be used more. But what is authentic leadership?  Simply put – it’s a person who shows up as their authentic self. It goes beyond taking leadership courses, implementing…

Now is a great time to set clear personal and professional intentions for the year. I’m not talking about new year’s resolutions to exercise more or eat less chocolate (who wants to do that?). Rather, it’s about focusing on what you do want vs worrying about what you don’t want.  With all the noise in our lives (social media, fake…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…