Those of us who have worked in public relations for a long time assume (and often pull out our hair) that people know the difference between public relations and marketing. These two terms are often intermingled and used incorrectly. So what is the difference between public relations and marketing? Well it’s simple (and complicated). Public relations is often focused on…

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…