I’ve been working in and speaking about media relations for over 20 years. In an age of social media and digital communications I’m often asked if media relations still makes a difference. The short answer is YES!! When I started my career as a newspaper editor, the local paper didn’t just deliver news but also connected the community. The stories…

I’m fortunate to be in the 1% of people who has cold pitched a book and ended up with a publishing contract. In my case lightning struck twice – I had two non-fiction advocacy books published in 2018. While it’s pretty cool to be a published author, it is a struggle to get your book noticed. I’m no J.K. Rowling…

Last week I was on national television promoting my new book. It was exciting, nerve wracking and extremely rewarding. Despite having done countless media interviews, I still take the time to go through the steps on how to prepare for a television interview. And trust me, this preparation is key to nailing a television interview you are proud of and…

I’m living in a bit of a whirlwind right now. As I write this post, my head is swirling with packing checklists, getting kids ready for school, and, oh yes, preparing for a book tour to promote my second patient advocacy book. While professionally I’ve worked in public relations for over 20 years, since the birth of my second child…