Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…

Anyone who is responsible for updating a website, social media accounts or writing a blog knows that content development can be tough. In addition to your daily workload, you need to think of ways to be fresh, relevant and present on a variety of platform. For websites, Google and other search engines look at how often your site is updated…

By now you have probably heard this saying more times than you would like. If you have a corporate or personal website, social media page, newsletter or any other communications channel, you know you need to produce content to keep it relevant, and have a solid content plan. There was once a time when there were unwritten set minimums for…