As a sole proprietor, part of doing business in the days before COVID involved collaborating with other entrepreneurs and business owners. Sometimes this was paid collaboration and other times it was sharing my expertise as a public relations professional to help others. However, as we all needed to pivot our businesses during COVID, I found the requests to share my…

As business owners and entrepreneurs, it’s easy for the days and months to fly by as you have your head down, busy satisfying customers and managing staff. While this may help keep your business running, it won’t allow it to grow in a strategic way. Only by hitting pause and taking the time to work ON your business will you…