When bad weather is forecasted or an emergency hits, the first place most people go to get information is social media. They’ll scroll Facebook to get updates from friends, media outlets and emergency information channels (both official and unofficial).  Despite the known trend to check social media first, many organizations are still resistant to using Facebook Live and other livestream…

Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…

About once a week I have a content development discussion with a client or friend. It usually includes talking about Facebook Live. At this point, the other person either makes a face like they just sucked a lemon or a spider has crawled on them. Either way, just saying Facebook Live tends to strike fear into many. Yet Facebook Live…