The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us with crisis communications experience are being thrown curveballs as social media channels are flooded, the media landscape is congested and people are suffering from information…

Like many of you, I’m self-isolating at home. As my client work slows down, I’m embracing online learning to sharpen my skills and grow as a professional and person. As someone who has created a digital product website, I’ve long been a fan of online learning. What could be better than honing your skills from the comfort of your home?…

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

I recently returned from a week away for a speaking engagement in New York City to find my home in the state you would expect with two kids and two dogs. While he’d hoped to tidy up before I got home, in sole parenting, my husband had his hands full with busy mornings and kids’ activities. Recognizing we had some…

Okay, I admit it – the title is a bit misleading. As I write this article I’m preparing for a work trip and wrestling with mom guilt. I wish I could say – yeah, it’s no problem being a working, entrepreneur mom who often has to travel. I got this covered. I don’t. But I am working on overcoming my…

Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…