As we continue to navigate life in a pandemic, many of us are spending more time working in crisis communications mode. Through talking with my clients, I’m finding a trend – those with strong emotional intelligence are not only weathering the storm better, but also standing out from the crowd (in a good way). Now here’s what’s interesting about emotional…
Read More4 Steps to Creating a Crisis Communications Plan
A crisis communications plan is a document many organizations know they need to have, but often procrastinate in creating or updating. Even as we navigate life in a pandemic, and all the crisis communications involved, there are lots of businesses and organizations that are still without a current or relevant crisis communications plan. So why is that? I believe it…
Read MoreWhy Communications is Critical to Pivoting Your Business
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business…
Read More5 Steps to Communicating in a Crisis
The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us with crisis communications experience are being thrown curveballs as social media channels are flooded, the media landscape is congested and people are suffering from information…
Read MoreWhy It’s Time to Embrace Online Learning
Like many of you, I’m self-isolating at home. As my client work slows down, I’m embracing online learning to sharpen my skills and grow as a professional and person. As someone who has created a digital product website, I’ve long been a fan of online learning. What could be better than honing your skills from the comfort of your home?…
Read MoreGoing Beyond Vanity to True Social Media Engagement
How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…
Read More