As we continue to navigate life in a pandemic, many of us are spending more time working in crisis communications mode. Through talking with my clients, I’m finding a trend – those with strong emotional intelligence are not only weathering the storm better, but also standing out from the crowd (in a good way). Now here’s what’s interesting about emotional…
Read More4 Steps to Creating a Crisis Communications Plan
A crisis communications plan is a document many organizations know they need to have, but often procrastinate in creating or updating. Even as we navigate life in a pandemic, and all the crisis communications involved, there are lots of businesses and organizations that are still without a current or relevant crisis communications plan. So why is that? I believe it…
Read MoreWhy Communications is Critical to Pivoting Your Business
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business…
Read More5 Steps to Communicating in a Crisis
The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us with crisis communications experience are being thrown curveballs as social media channels are flooded, the media landscape is congested and people are suffering from information…
Read More5 Social Media Trends for 2020
Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…
Read MoreThe Power of Thank You Notes
In a world of electronic communications, how often do you receive handwritten letters or cards in the mail? What is your reaction when you find a hand addressed envelope mixed with your bills and junk mail? Are you upset and grumbling or does it bring a smile to your face? I’m expecting you inspect the envelope, look at the return…
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