There’s a lot of talk in business about finding your niche. Zeroing in on the one or two things you do better than anyone. While having a niche is important, don’t forget to tap into your broader skills and life experience. The challenge with just focusing on your niche is people tend to niche away their gifts that they don’t…

A brand is more than a logo. It is the emotions, thoughts, impressions and facts that come to mind when we think of an organization. Large corporations spend a lot of time and money protecting and elevating their brands. They know having brand recognition and respect are important elements of their business strategy.  But how often do we as individuals…

In an age of social media, video and shortened attention spans, how do you get people to not only listen to what you’re saying but also engage? Through the ancient (and still relevant) art of storytelling. While we now have unlimited ways of sharing information, one thing hasn’t changed. The impact a story has making a personal connection. Stories can…

Have you ever gone to a business networking event, ate cheese and crackers, handed out business cards and come home exhausted? Aghh. I know I have. So how do you grow your business network in an authentic way that resonates with you and your business? You need to harness the power of referrals. This process starts with you referring clients,…