I’ve been working in and speaking about media relations for over 20 years. In an age of social media and digital communications I’m often asked if media relations still makes a difference. The short answer is YES!! When I started my career as a newspaper editor, the local paper didn’t just deliver news but also connected the community. The stories…

One of the oldest methods of communication is through storytelling. In our age of technology it’s still the best way to convey information. Why? Because when we share stories it actually alters how the brain processes information. Our brain is hardwired for stories. When we hear an impactful story, it changes the chemistry in our brain and allows us to…

I love reading career motivation articles on leadership, authenticity and other hot topics. But one topic that doesn’t get much attention, is the importance and power of leaving on your own terms. I’m talking about knowing when to quit a job or client who is no longer in alignment with who you are as a professional or a person. Quitting…

Every time I do a personality test, the results come back pretty much the same. I’m a big picture thinker, whose superpowers lie in the human connection and storytelling. My weak spots are details and data. And yet I love Google Analytics. And so should you. If you are a fellow Google Analytics nerd, you know why I love this…

In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…