In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…Continue reading
How to Write a Press Release
This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…Continue reading
Why Public Relations is Better Than Advertising
Some of you may be bristling at the headline Why Public Relations is Better Than Advertising as you work in marketing or are more comfortable with traditional advertising. And hey, why not? It’s solid and dependable. You purchase the ad space in your selected medium and create your ad. Instant results as you can see the message you want to…Continue reading
What is Media Relations?
Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…Continue reading
Public Relations and Life-Long Learning
Many of us went to school for our profession, and when we graduated were happy to take a break from classes and assignments. As we jumped into the working world, life got a little bit busier. The demands of a new job, relationships and family began to eat up our days, leaving little time for taking new courses. For those…Continue reading
Why a Content Plan is King
By now you have probably heard this saying more times than you would like. If you have a corporate or personal website, social media page, newsletter or any other communications channel, you know you need to produce content to keep it relevant, and have a solid content plan. There was once a time when there were unwritten set minimums for…Continue reading
Isn’t Everyone a Communicator?
Welcome to the first blog post on How to Communications. I thought it was fitting to talk about what we mean by communications and answer the question isn’t everyone a communicator? Here is the definition for communications from Merriam-Webster dictionary plural in form but singular or plural in construction a : a technique for expressing ideas effectively (as in speech)…Continue reading