If you’re a media spokesperson does this sound familiar? Staff – Hey a reporter called to talk to you. You – Great. Who was it? Staff – She said her name was Bonnie. You – From what media outlet? What did she want? Staff – No idea. She just left her name and number. Here you go. You – Sigh….

When I was teaching public relations at a university, my students ended their term with a four-month co-op placement. Many wanted the glamorous or trendy placements at big agencies or companies. For them it was about the status not the position or professional fulfillment. Having worked in glamorous, and not so glamorous organizations, the advice I always gave my students…

When you were a kid, did you dread going back to school or did you count the days, eagerly awaiting seeing your friends? When you finally graduated, were you happy to be done or do you view life as a ongoing learning adventure? The most successful professionals realize life-long learning is key to personal and professional development. As a self-employed…

The most common way of sharing information with the media is through a press release. The problem? Most press releases are a dumping of facts with no story to tell. I know I’ve written about this before, but sometimes a video helps bring the message home. Check out this short video on how to write a press release the media…

As I write this post there is a forest fire blazing less than five kilometers from my house. First, I am safe and carefully monitoring fire updates. As someone who has worked in crisis communications for a number of years, this time I’m on the outside, relying on information from others to know what’s going on, versus being the one…

Instead of a tradition blog post, I’ve created a video blog on why ALL business professionals can benefit from improving their communications skills. Take a look at the link below and think about how learning some public relations techniques will benefit you as a professional and a person. We All Benefit From Improved Communications Skills