Those of us who have worked in public relations for a long time assume (and often pull out our hair) that people know the difference between public relations and marketing. These two terms are often intermingled and used incorrectly. So what is the difference between public relations and marketing? Well it’s simple (and complicated). Public relations is often focused on…

Communications is a skill that is rarely taught, but is one that many professionals are expected to master. It is assumed you will know how to be a good public speaker, writer, presenter and interviewee all based on the fact you are good at your chosen profession. Because of these assumptions, few people take the extra step to improve their…

Welcome to the first blog post on How to Communications. I thought it was fitting to talk about what we mean by communications and answer the question isn’t everyone a communicator? Here is the definition for communications from Merriam-Webster dictionary plural in form but singular or plural in construction a : a technique for expressing ideas effectively (as in speech)…