Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…

In an age of social media, video and shortened attention spans, how do you get people to not only listen to what you’re saying but also engage? Through the ancient (and still relevant) art of storytelling. While we now have unlimited ways of sharing information, one thing hasn’t changed. The impact a story has making a personal connection. Stories can…

About once a week I have a content development discussion with a client or friend. It usually includes talking about Facebook Live. At this point, the other person either makes a face like they just sucked a lemon or a spider has crawled on them. Either way, just saying Facebook Live tends to strike fear into many. Yet Facebook Live…

Anyone who is responsible for updating a website, social media accounts or writing a blog knows that content development can be tough. In addition to your daily workload, you need to think of ways to be fresh, relevant and present on a variety of platform. For websites, Google and other search engines look at how often your site is updated…