I was recently scrolling LinkedIN and came across a personal post by someone I follow on Facebook. I immediately became uncomfortable as I knew this person likely didn’t mean to share something so private on LinkedIN. So how did it happen? I’m guessing they use a scheduling tool vs creating posts unique to the platform. The giveaway – seeing hashtags…

Now is a great time to set clear personal and professional intentions for the year. I’m not talking about new year’s resolutions to exercise more or eat less chocolate (who wants to do that?). Rather, it’s about focusing on what you do want vs worrying about what you don’t want.  With all the noise in our lives (social media, fake…

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business…

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…