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How to tips and tools to help you
level up your career and life

4 Ways to Amplify Your Voice in 2022

January, 3, 2022

Now is a great time to set clear personal and professional intentions for the year. I’m not talking about new year’s resolutions to exercise more or eat less chocolate (who wants to do that?). Rather, it’s about focusing on what you do want vs worrying about what you don’t want.  With all the noise in our lives (social media, fake…

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How to Rise Above the Noise on Social Media

June, 29, 2020

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

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Why Communications is Critical to Pivoting Your Business

April, 23, 2020

Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce, social media and other channels, but less focus on how to communicate while pivoting. We get it. For many of us how we delivered our business…

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to show google analytics to measure online traffic

Going Beyond Vanity to True Social Media Engagement

February, 24, 2020

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

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5 Social Media Trends for 2020

November, 26, 2019

Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…

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A beach scene reminding us to be in the moment not on our phones

Why taking a break from social media benefits us all

July, 16, 2019

In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

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