We’ve all taken personality tests – either online or part of a corporate training program. They are a great way to see how our personality traits shape how we present to the world as well as how the world sees us. The problem with these tests is too often we focus solely on our results. While it’s important to know…
Read More4 Key Elements of a Crisis Communications Plan
Floods, forest fires, tornadoes, snowstorms, and windstorms are just some of the natural disasters that make the news every day. Thanks to climate change, communities are seeing more severe weather events than ever before. This is why it’s essential that every organization has a crisis communications plan. Lately I’ve been doing a number of workshops helping organizations understand the importance…
Read More4 Reasons Why You Need to Stop Saying You’re So Busy!
How many times in a week does someone say to you – oh, I’m so busy. Usually this starts with – I’d love to help you, but I’m so busy. Sorry I can’t attend, I’m so busy. Somehow saying I’m so busy has become the go-to excuse to get out of a work and social commitments. But here’s the problem….
Read More5 Tips for Impactful Storytelling
In an age of social media, video and shortened attention spans, how do you get people to not only listen to what you’re saying but also engage? Through the ancient (and still relevant) art of storytelling. While we now have unlimited ways of sharing information, one thing hasn’t changed. The impact a story has making a personal connection. Stories can…
Read MoreHow to Not Suck at Facebook Live
About once a week I have a content development discussion with a client or friend. It usually includes talking about Facebook Live. At this point, the other person either makes a face like they just sucked a lemon or a spider has crawled on them. Either way, just saying Facebook Live tends to strike fear into many. Yet Facebook Live…
Read More5 Ways to Make Your Content Work For You
Blogs, websites, Facebook, Instagram, Twitter, newsletters…the list goes on. It can be exhausting just thinking about all your content channels, much less trying to create content to feed these beasts. But there are some simple tricks to make your content work for you. I promise, this won’t be painful. By spending a few minutes reading this article, you will not…
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