Content creation is a task many people love to hate. It can be challenging coming up with ideas, finding the time to develop content, then knowing how best to share your work. If you’re going to put so much time and energy into creating content, why not make your content work for you instead of having to work for your…

As a sole proprietor, part of doing business in the days before COVID involved collaborating with other entrepreneurs and business owners. Sometimes this was paid collaboration and other times it was sharing my expertise as a public relations professional to help others. However, as we all needed to pivot our businesses during COVID, I found the requests to share my…

For years, it seemed communications staff struggled to justify our existence. Then COVID hit. Many organizations were forced to up their game on how they communicate with clients, stakeholders, staff and the public. And like many professions, this increase demand has resulted in a shortage of skilled communications and public relations professionals.  While I hope the lessons of the importance…

As a mom and advocate for kids with disabilities, I get frustrated with so much focus being on a child’s behaviour. I’ve had teachers and school administrators tell my kid to be quiet when having a meltdown, versus trying to support them. I’ve heard other parents make judgements about a child based on their behaviour instead of being compassionate.  Focusing…

Whether I’m working with a client on strategic planning, communications, community engagement or coaching, the question I most commonly get is how do I bring senior leadership onboard to new ways of communicating.  While there are leadership teams who embrace change in areas outside of their comfort zone, they are few and far between. For many, communications is an area…

When bad weather is forecasted or an emergency hits, the first place most people go to get information is social media. They’ll scroll Facebook to get updates from friends, media outlets and emergency information channels (both official and unofficial).  Despite the known trend to check social media first, many organizations are still resistant to using Facebook Live and other livestream…