Like many business tools, how strategic plans are created and used has evolved. Gone are the 40-page documents that are only read by the author, sitting on a shelf collecting dust. Today’s strategic plans are short, sweet and visual, ensuring they’re read and implemented.  While some companies have embraced this new approach, many continue to hold on to the strategic…

Storytelling is the foundation of all human communications. When we meet a friend for coffee, we often share stories about something that happened at work or in our personal life. But for some reason, people are reluctant to use storytelling in the workplace. This reluctance, or lack of understanding on why storytelling is a key communications tool, limits the ability…

What do you think of when you hear the word networking? For me it’s people madly handing out business cards at an event, with a goal of getting their name out there vs making meaningful connections. This is why I’m strong believer in relationship building to grow your career over traditional networking. Maybe it’s because I’ve attended one too many…

I recently had a conversation with a small business owner about work I’m doing with a client on developing their strategic plan. The owner said “that’s great, but I’m glad I don’t need a strategic plan.” Wrong. All organizations need a strategic plan – regardless of size.  A strategic plan is all about nurturing your business in a strategic and…

Content creation is a task many people love to hate. It can be challenging coming up with ideas, finding the time to develop content, then knowing how best to share your work. If you’re going to put so much time and energy into creating content, why not make your content work for you instead of having to work for your…

As a sole proprietor, part of doing business in the days before COVID involved collaborating with other entrepreneurs and business owners. Sometimes this was paid collaboration and other times it was sharing my expertise as a public relations professional to help others. However, as we all needed to pivot our businesses during COVID, I found the requests to share my…