The most common way of sharing information with the media is through a press release. The problem? Most press releases are a dumping of facts with no story to tell. I know I’ve written about this before, but sometimes a video helps bring the message home. Check out this short video on how to write a press release the media…Read More
Do You REALLY Have a Story to Tell?
I was having lunch with a friend the other day and she was complaining about the endless stream of people wanting her to write press releases, create brochures or post something on the website. In addition to the volume of requests, she was frustrated by the fact most people had no idea the focus of the story or information they…Read More
How to Pitch to The Media
In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…Read More
How to Write a Press Release
This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…Read More
Why Public Relations is Better Than Advertising
Some of you may be bristling at the headline Why Public Relations is Better Than Advertising as you work in marketing or are more comfortable with traditional advertising. And hey, why not? It’s solid and dependable. You purchase the ad space in your selected medium and create your ad. Instant results as you can see the message you want to…Read More
What is Media Relations?
Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…Read More