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How to Write a Press Release The Media Will Actually Read

How to Write a Press Release the Media Will Actually Read

August, 13, 2018

The most common way of sharing information with the media is through a press release. The problem? Most press releases are a dumping of facts with no story to tell. I know I’ve written about this before, but sometimes a video helps bring the message home. Check out this short video on how to write a press release the media…

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Do You REALLY Have a Story to Tell?

August, 3, 2018

I was having lunch with a friend the other day and she was complaining about the endless stream of people wanting her to write press releases, create brochures or post something on the website. In addition to the volume of requests, she was frustrated by the fact most people had no idea the focus of the story or information they…

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how to pitch to the media

How to Pitch to The Media

June, 4, 2018

In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…

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how to write a press release

How to Write a Press Release

May, 30, 2018

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…

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why public relations is better than advertising

Why Public Relations is Better Than Advertising

May, 14, 2018

Some of you may be bristling at the headline Why Public Relations is Better Than Advertising as you work in marketing or are more comfortable with traditional advertising. And hey, why not? It’s solid and dependable. You purchase the ad space in your selected medium and create your ad. Instant results as you can see the message you want to…

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media relations

What is Media Relations?

May, 8, 2018

Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…

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