In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…