A friend recently called me to get advice on a project that had gone sideways. Although she felt she had done what was asked of her, the submitted project was not received well. The client lambasted her for missing the mark. In dissecting what went wrong, it came down to miscommunications.  I expect miscommunications is at the root of many…

Those of us who have worked in public relations for a long time assume (and often pull out our hair) that people know the difference between public relations and marketing. These two terms are often intermingled and used incorrectly. So what is the difference between public relations and marketing? Well it’s simple (and complicated). Public relations is often focused on…

Welcome to the first blog post on How to Communications. I thought it was fitting to talk about what we mean by communications and answer the question isn’t everyone a communicator? Here is the definition for communications from Merriam-Webster dictionary plural in form but singular or plural in construction a : a technique for expressing ideas effectively (as in speech)…