One of the oldest methods of communication is through storytelling. In our age of technology it’s still the best way to convey information. Why? Because when we share stories it actually alters how the brain processes information. Our brain is hardwired for stories. When we hear an impactful story, it changes the chemistry in our brain and allows us to…
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Don’t Be Afraid to Get Personal
October, 11, 2018
Yesterday I presented to a provincial government finance committee that was seeking input on the 2019 budget. I spoke as a mother and patient advocate about the urgent need for more speech language therapy funding for preschool and elementary school students. I used storytelling to make a personal connection on a complex issue. I had five minutes to state my…
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Key Messaging – Don’t Let Money Walk by Your Door
October, 4, 2018
Having THREE key messages, and scripting all your communications around these messages, will help you stay focused and make sure you get to the point! Having clarity of message, is key to increasing sales, cutting through the noise, and being seen as a knowledgeable professional. Yet way to few people take the time to figure out who they are speaking…
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