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How to tips and tools to help you
level up your career and life

How to Rise Above the Noise on Social Media

June, 29, 2020

Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

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to show google analytics to measure online traffic

Going Beyond Vanity to True Social Media Engagement

February, 24, 2020

How many times have you got excited about the amount of likes on your social media post? Did you think – this is great, we’re going to make a lot of sales, but it never happened? While it can be exciting to watch, don’t let the numbers fool you. The superficial metrics don’t always tell the whole story or result…

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5 Social Media Trends for 2020

November, 26, 2019

Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…

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A beach scene reminding us to be in the moment not on our phones

Why taking a break from social media benefits us all

July, 16, 2019

In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

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How to get started in social media using baby steps

June, 17, 2019

Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…

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4 Social Media Tips to Create Engaging Content

May, 27, 2019

Every time I work with a client, speak at a conference or deliver a corporate training workshop, questions about social media dominate the conversation. Social media is a big mystery (and concern) to many entrepreneurs and organizations. Why? Because many people asking the questions built their businesses and careers in a time before social media was a large part of…

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