Facebook, Twitter, LinkedIn, Instagram, TikTok are just some of the social media platforms used by millions of people around the world. If you’re in business, you likely know you need to have a social media presence. But how do you go from just posting to actually connecting with your customers or audience? I find many businesses and organizations, who don’t…

In the last few months, the majority of my consulting and training work has revolved around social media. I’ve given talks on how to rock social media, helped organizations develop and implement content plans and coached teams on how to have a singular brand voice online. Despite (or maybe because) spending so much time working in this area, I decided…

Social media has been around for many, many years, yet there are still businesses that are scared, terrified or downright avoiding adding it to their marketing mix. Why? I think it’s a mix of uncertainty, lack of understanding (of its value and importance) and fear. As a corporate trainer, my workshop How to Rock Social Media has now become my…