One of the lessons businesses have learned during COVID-19 is the importance of being personal and approachable in their communications and interactions with customers, clients and stakeholders. That means no more corporate speak (thank goodness). It also means knowing why empathy is important and making sure to include it in all communications.  While this may seem obvious, it has been,…

A crisis communications plan is a document many organizations know they need to have, but often procrastinate in creating or updating. Even as we navigate life in a pandemic, and all the crisis communications involved, there are lots of businesses and organizations that are still without a current or relevant crisis communications plan.  So why is that? I believe it…

Floods, forest fires, tornadoes, snowstorms, and windstorms are just some of the natural disasters that make the news every day. Thanks to climate change, communities are seeing more severe weather events than ever before. This is why it’s essential that every organization has a crisis communications plan. Lately I’ve been doing a number of workshops helping organizations understand the importance…