Navigating what’s hot in social media can be exhausting. But it doesn’t have to be. Here are 5 social media trends to weave into your digital marketing plans for 2020. Real person. Real voice. Storytelling Quality over quantity Content not algorithms Be authentic 1. Real person. Real voice. No one relates to corporate or sales speak. No one! Stop writing…

There once was a time when you would create a website, make it live and walk away. Although it was your business card for the world, it was often little more than a way for people to find you.  Oh, how times have changed. With business professionals spending more and more time online, your website needs to be an extension…

Last week I had the chance to try something new. Very new. I seized the opportunity to work with Isabelle from Leap Zone Strategies to help me figure out the world of digital products and digital marketing. I created How to Communications to share my 20+years of public relations experience, training and teaching with a broader audience. But guess what?…