In my previous blog post I wrote about how to write a press release. Now that you’ve created a press release the media will actually read, the next challenge is how to pitch to the media. The first step is figuring out the media outlets that would be most interested in your story. Yes, you can send it to all…

This is a question I hear a lot – how do I write a press release? Other common questions include – how long should a press release be? Can a press release include bullet points? How do you issue a press release? How does a press release work? Before I start answering some of these questions, and leaving others for…

Some of you may be bristling at the headline Why Public Relations is Better Than Advertising as you work in marketing or are more comfortable with traditional advertising. And hey, why not? It’s solid and dependable. You purchase the ad space in your selected medium and create your ad. Instant results as you can see the message you want to…

Media relations is a broad term used to capture a variety of interactions with the media. While some people may think sending a press release or calling a reporter is media relations, it is only part of a bigger picture. And if not done properly, with the right intentions, the results can be the opposite of what you intended. So…

Many of us went to school for our profession, and when we graduated were happy to take a break from classes and assignments. As we jumped into the working world, life got a little bit busier. The demands of a new job, relationships and family began to eat up our days, leaving little time for taking new courses. For those…

By now you have probably heard this saying more times than you would like. If you have a corporate or personal website, social media page, newsletter or any other communications channel, you know you need to produce content to keep it relevant, and have a solid content plan. There was once a time when there were unwritten set minimums for…