Last week I was on national television promoting my new book. It was exciting, nerve wracking and extremely rewarding. Despite having done countless media interviews, I still take the time to go through the steps on how to prepare for a television interview. And trust me, this preparation is key to nailing a television interview you are proud of and…

I’m living in a bit of a whirlwind right now. As I write this post, my head is swirling with packing checklists, getting kids ready for school, and, oh yes, preparing for a book tour to promote my second patient advocacy book. While professionally I’ve worked in public relations for over 20 years, since the birth of my second child…

If you’re a media spokesperson does this sound familiar? Staff – Hey a reporter called to talk to you. You – Great. Who was it? Staff – She said her name was Bonnie. You – From what media outlet? What did she want? Staff – No idea. She just left her name and number. Here you go. You – Sigh….

When I was teaching public relations at a university, my students ended their term with a four-month co-op placement. Many wanted the glamorous or trendy placements at big agencies or companies. For them it was about the status not the position or professional fulfillment. Having worked in glamorous, and not so glamorous organizations, the advice I always gave my students…

When you were a kid, did you dread going back to school or did you count the days, eagerly awaiting seeing your friends? When you finally graduated, were you happy to be done or do you view life as a ongoing learning adventure? The most successful professionals realize life-long learning is key to personal and professional development. As a self-employed…

The most common way of sharing information with the media is through a press release. The problem? Most press releases are a dumping of facts with no story to tell. I know I’ve written about this before, but sometimes a video helps bring the message home. Check out this short video on how to write a press release the media…