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Why Facebook Live is a Key Communications Tool in an Emergency

October, 28, 2022

When bad weather is forecasted or an emergency hits, the first place most people go to get information is social media. They’ll scroll Facebook to get updates from friends, media outlets and emergency information channels (both official and unofficial).  Despite the known trend to check social media first, many organizations are still resistant to using Facebook Live and other livestream…

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4 Steps to Creating a Crisis Communications Plan

April, 30, 2020

A crisis communications plan is a document many organizations know they need to have, but often procrastinate in creating or updating. Even as we navigate life in a pandemic, and all the crisis communications involved, there are lots of businesses and organizations that are still without a current or relevant crisis communications plan.  So why is that? I believe it…

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4 Key Elements of a Crisis Communications Plan

4 Key Elements of a Crisis Communications Plan

May, 2, 2019

Floods, forest fires, tornadoes, snowstorms, and windstorms are just some of the natural disasters that make the news every day. Thanks to climate change, communities are seeing more severe weather events than ever before. This is why it’s essential that every organization has a crisis communications plan. Lately I’ve been doing a number of workshops helping organizations understand the importance…

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Crisis Communications - How Much is Too Much Information?

Crisis Communications – How Much is Too Much Information?

August, 9, 2018

As I write this post there is a forest fire blazing less than five kilometers from my house. First, I am safe and carefully monitoring fire updates. As someone who has worked in crisis communications for a number of years, this time I’m on the outside, relying on information from others to know what’s going on, versus being the one…

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