About once a week I have a content development discussion with a client or friend. It usually includes talking about Facebook Live. At this point, the other person either makes a face like they just sucked a lemon or a spider has crawled on them. Either way, just saying Facebook Live tends to strike fear into many. Yet Facebook Live…

Blogs, websites, Facebook, Instagram, Twitter, newsletters…the list goes on. It can be exhausting just thinking about all your content channels, much less trying to create content to feed these beasts. But there are some simple tricks to make your content work for you. I promise, this won’t be painful. By spending a few minutes reading this article, you will not…

There once was a time when you would create a website, make it live and walk away. Although it was your business card for the world, it was often little more than a way for people to find you.  Oh, how times have changed. With business professionals spending more and more time online, your website needs to be an extension…

Anyone who is responsible for updating a website, social media accounts or writing a blog knows that content development can be tough. In addition to your daily workload, you need to think of ways to be fresh, relevant and present on a variety of platform. For websites, Google and other search engines look at how often your site is updated…

Having THREE key messages, and scripting all your communications around these messages, will help you stay focused and make sure you get to the point! Having clarity of message, is key to increasing sales, cutting through the noise, and being seen as a knowledgeable professional. Yet way to few people take the time to figure out who they are speaking…

Social media has changed the way we communicate. And complicated it. While it has allowed many professionals to do away with corporate speak, it has also created a gray area for those working in corporate communications to figure out how personal can I be? And when can should I be corporate? Many struggle with how to speak to your ideal…