Blogs, websites, Facebook, Instagram, Twitter, newsletters…the list goes on. It can be exhausting just thinking about all your content channels, much less trying to create content to feed these beasts. But there are some simple tricks to make your content work for you. I promise, this won’t be painful. By spending a few minutes reading this article, you will not…

There once was a time when you would create a website, make it live and walk away. Although it was your business card for the world, it was often little more than a way for people to find you.  Oh, how times have changed. With business professionals spending more and more time online, your website needs to be an extension…

Anyone who is responsible for updating a website, social media accounts or writing a blog knows that content development can be tough. In addition to your daily workload, you need to think of ways to be fresh, relevant and present on a variety of platform. For websites, Google and other search engines look at how often your site is updated…

Instead of a tradition blog post, I’ve created a video blog on why ALL business professionals can benefit from improving their communications skills. Take a look at the link below and think about how learning some public relations techniques will benefit you as a professional and a person. We All Benefit From Improved Communications Skills

I was having lunch with a friend the other day and she was complaining about the endless stream of people wanting her to write press releases, create brochures or post something on the website. In addition to the volume of requests, she was frustrated by the fact most people had no idea the focus of the story or information they…

Sometimes it’s the simplest tools that make the biggest difference. Forget confusing gantt charts (which give me an instant headache) or 10 page plans. While they have their place and are loved by analytical/detail oriented minds, I prefer the less is more approach – a facts sheet. When I was first introduced to a facts sheet, I remember thinking “wow…