As a sole proprietor, part of doing business in the days before COVID involved collaborating with other entrepreneurs and business owners. Sometimes this was paid collaboration and other times it was sharing my expertise as a public relations professional to help others. However, as we all needed to pivot our businesses during COVID, I found the requests to share my…
Read More5 Reasons Why All Organizations Need Communications Staff
For years, it seemed communications staff struggled to justify our existence. Then COVID hit. Many organizations were forced to up their game on how they communicate with clients, stakeholders, staff and the public. And like many professions, this increase demand has resulted in a shortage of skilled communications and public relations professionals. While I hope the lessons of the importance…
Read More4 Ways to Move from Judgement to Curiosity
As a mom and advocate for kids with disabilities, I get frustrated with so much focus being on a child’s behaviour. I’ve had teachers and school administrators tell my kid to be quiet when having a meltdown, versus trying to support them. I’ve heard other parents make judgements about a child based on their behaviour instead of being compassionate. Focusing…
Read MoreHow to Bring Senior Leadership Onboard to New Ways of Communicating
Whether I’m working with a client on strategic planning, communications, community engagement or coaching, the question I most commonly get is how do I bring senior leadership onboard to new ways of communicating. While there are leadership teams who embrace change in areas outside of their comfort zone, they are few and far between. For many, communications is an area…
Read MoreWhy Facebook Live is a Key Communications Tool in an Emergency
When bad weather is forecasted or an emergency hits, the first place most people go to get information is social media. They’ll scroll Facebook to get updates from friends, media outlets and emergency information channels (both official and unofficial). Despite the known trend to check social media first, many organizations are still resistant to using Facebook Live and other livestream…
Read MoreHow to Own and Protect Your Genius
As a business coach and entrepreneur, a common challenge that continues to come up for both me and my clients is people asking us to give away our time and gifts for free. This could be inviting us to speak, picking our brains or submitting a detailed proposal that basically outlines the entire project. The common element is an expectation…
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