For years, it seemed communications staff struggled to justify our existence. Then COVID hit. Many organizations were forced to up their game on how they communicate with clients, stakeholders, staff and the public. And like many professions, this increase demand has resulted in a shortage of skilled communications and public relations professionals.  While I hope the lessons of the importance…

I recently read a tweet from a politician that was full of grammatical errors. While that’s not uncommon, what was interesting were the replies. I was amazed at how people slammed the communications staff for not doing their job properly.  As a PR professional, I’ll admit I’ve written social media posts for organizations and individuals. It’s part of the job. But guess…