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To show the cover of Your Child's Voice book by Cynthia Lockrey

Media Relations DOES Make a Difference

September, 4, 2019

I’ve been working in and speaking about media relations for over 20 years. In an age of social media and digital communications I’m often asked if media relations still makes a difference. The short answer is YES!! When I started my career as a newspaper editor, the local paper didn’t just deliver news but also connected the community. The stories…

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To show the author with her books

The real struggles of being a published author

June, 5, 2019

I’m fortunate to be in the 1% of people who has cold pitched a book and ended up with a publishing contract. In my case lightning struck twice – I had two non-fiction advocacy books published in 2018. While it’s pretty cool to be a published author, it is a struggle to get your book noticed. I’m no J.K. Rowling…

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National Television Doesn't Need to be Nerve Wracking

National Television Doesn’t Need to be Nerve Wracking

September, 10, 2018

Last week I was on national television promoting my new book. It was exciting, nerve wracking and extremely rewarding. Despite having done countless media interviews, I still take the time to go through the steps on how to prepare for a television interview. And trust me, this preparation is key to nailing a television interview you are proud of and…

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Shining the Spotlight on You by Promoting Your Own Book

Shining the Spotlight on You by Promoting Your Own Book

August, 27, 2018

I’m living in a bit of a whirlwind right now. As I write this post, my head is swirling with packing checklists, getting kids ready for school, and, oh yes, preparing for a book tour to promote my second patient advocacy book. While professionally I’ve worked in public relations for over 20 years, since the birth of my second child…

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