How to Write a Press Release the Media Will Actually Read

The most common way of sharing information with the media is through a press release. The problem? Most press releases are a dumping of facts with no story to tell.

I know I’ve written about this before, but sometimes a video helps bring the message home.

Check out this short video on how to write a press release the media will actually read.

And if you want to learn more, you can download this free bundle that will walk you through the steps in more detail. It also includes a press release template to get you started.

After you watch this video, read one of your previous press releases (if you’ve written one) and see if it checks off the key points highlighted in the video. For those of you who haven’t written a press release, using one of the projects you’re working on, think of what story you want to tell.

Even if you will never write a press release, the elements are common to most communications pieces including presentations, reports and emails. I promise, these tips will benefit all your written and verbal communications.