eBooks

A compilation of Cynthia’s articles and blog posts, these e-books provide practical advice and insights on a number of communications, professional development and personal growth topics. Quick reads. Powerful ideas.

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How to grow your career on your own terms. As I sat down to write this e-book, going through various articles I’ve written over the years, I realized I’ve spent a lot of time giving career advice. Many of the chapters were written after a deep discussion with a client or friend who was struggling with an aspect of their…

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Learn to create engaging and impactful presentations This e-book will help you identify some common mistakes speakers make, provide some insights and tips on how to create engaging presentations and connect with your audience, while giving you the confidence to share your story and be heard!

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How to Take Control When You Feel You’re Losing Control Whether it’s communicating business impacts due to COVID-19, having a board member resign or dealing with a natural disaster, at some point many businesses and organizations will need to communicate in a crisis. Like any business strategy, the key to successful communications is in the planning. This book takes you…

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How to make a personal connection This e-book explores the foundation of storytelling, what personal details we share through our stories, how to create impactful stories as well as getting clear on the elements of a story (and knowing if you really have a story to tell).

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How to go beyond likes to true engagement Social media is essential marketing, public relations and communications tool for all businesses and organization. While there is no cookie cutter approach, there are some key strategies that will help your posts not only be read, but also connect with your followers. In this e-book, you will learn how to create content…

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Practical advice on sharing your voice and expanding your network In writing this e-book, I read through blog posts I’ve written over the years at howtocommunications.com. I found that many of my most popular posts were on personal development topics. I have grouped these posts into three sections – Sharing Your Voice, Expanding Your Network and Surviving Work Travel.

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From writing a press release to getting the coverage. Media relations is a key tool in sharing your message or story with a broad audience. It requires understanding the role of the media and your role. It’s about seeing journalists as individuals and looking at media outlets as unique entities with their own audiences and stakeholders. This e-book takes you…

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Content planning tips and tools Websites, social media channels, newsletters and emails are just some of the platforms that require a constant stream of content. Knowing what content to produce, who it is for, how to share it and the best way to maximize its reach can be overwhelming. In this e-book we look at why content planning is important,…

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How to conduct a communications audit Although the term audit may sound formal or daunting, a communications audit is about taking a snapshot in time – assessing what’s working, what’s not working and identifying areas of improvement for an organization’s communications. This e-book walks you through the steps of conducting a communications audit.

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How to break through the noise and be heard by your customers and stakeholders Business owners and organizational leaders are expected to be great communicators, yet often have no formal communications training. Communications is the foundation for many areas of business growth and development. This e-book provides tips, insights and ways to ensure your communications efforts are heard and connect…

$7.00 – Add To Cart Excluding 5% tax

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