How To Media Relations

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This package helps you understand the various ways to pitch your story, from a simple phone call to a more complex news conference. Learn about the media’s needs and how you can tailor your pitch to ensure it hits it mark. To avoid wasting your time sending emails that never get read or wondering why the media never returns your…

Giving a media interview involves planning, key messaging, body language awareness, as well as an understanding of the various media and their needs. There is a lot to think about before you pick up the phone and return a reporter’s call or stand in front of a camera. Listen to a former reporter share tips and techniques to ensure your…

A press conference is one of the most complex elements of communications, including event management, media relations and issues management components. This package takes you through the planning, execution and follow up involved in organizing a press conference. It also includes all the templates you need for creating your media kit. Learn how to go from putting on an event…

Learn how to write a press release the media will actually read, with insights from a former newspaper editor. Learn what grabs the reporter’s attention and what common errors encourage the reporter to hit delete. This package will walk you step-by-step through each element of writing a press release, outlining common mistakes and tips on improving readability. Don’t waste your…

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