What You Get

Below is a list of all the content you get with a Full Access purchase to How To Communications.

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At the scene of any big fire or car accident are reporters – both professional and civilian (people with iPhones watching everything you do). This video provides practical media relations training for all fire fighters, whether you are a spokesperson or not (just because you aren’t giving an interview doesn’t mean you aren’t being recorded). Learn not only how to…

Gone are the days of putting up a website and walking away. For your website to get traffic and connect with your customers it needs to be updated regularly as well as referenced on social media and other websites. This helps increase your SEO (search engine optimization which means it’s not lost on Google searches), and shares your content with…

Social media is one of the most cost effective and targeted ways to reach your audience. It’s also the most confusing and overwhelming tool for many businesses. This video demystifies the various platforms (Facebook, Twitter, Instagram, LinkedIn). You will learn how to select the best platform, the importance of content planning, how to not suck at Facebook live, and other…

We now have countless technologies and ways to share information with our customers and target audiences. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying. This video looks at how to use storytelling as part of your social media content planning.

How many emails do you send in a day? Now how of these emails do people actually read? Let’s be honest, we’re all drowning in emails. Learn how to optimize the subject line, provide a call to action and highlight key information. So you aren’t wasting your time and energy on countless follow-ups or pulling your hair out in frustration…

A communications audit is used to take the pulse of an organization’s formal and informal communications processes, while measuring their effectiveness and identifying gaps. This package not only walks you through the planning and execution phases, but also includes sample interview, survey, CEO and focus group questions to get you started. To avoid spinning your wheels and getting frustrated by…

Interviews are an important tool in conducting a communications audit. It’s a chance to dig a little deeper and get insights from key stakeholders and/or staff. Here are some foundational questions for any audit.

Surveys are the easiest and most efficient way of gathering information from as many people as possible. But knowing what questions to ask, can be overwhelming. Pick and choose from these survey questions.

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

Need some help preparing for a tough meeting or presentation? Or do you want some tips on how to handle difficult media interviews? This package highlights common pitfalls and how to be in control when answering tough questions. To avoid getting pinned in the corner and on the defensive, learn how to stay clear on your messaging, and take control…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

The key to successful issues management is taking control early on and ensuring a coordinated approach – both internally and with key external stakeholders. Learn essential tools and techniques to minimize the impact and duration of a negative issue. To avoid having your issue dragged through the media or becoming water cooler chatter, this tool will help you identify red…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

This package breaks down the elements of a crisis – pre (planning), during (managing the crisis) and post (lessons learned), walking you through the role of communications at each step. Learning how to prepare, take control and ensure lessons learned are implemented will help your organization plan for the next event. Don’t let a crisis be the first time you…

Some tips to help you remember lessons learned in the How to Turn Reactive into Proactive training video. Print them off, pin them up on your wall and refer back to them when you need to take a deep breath and refocus.

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

Many people listen for the next opportunity to talk rather than truly listening to what the other person is actually saying. This can cause conflict and confusion, as the other person does not feel truly heard. This package breaks down the various elements of active listening, to help you be more engaged in your next conversation. It will help minimize…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

Learn how to go from giving a boring presentation to connecting with your audience in an impactful way. This includes an overview of key messaging, preparation basics, use of body language as well as pitfalls to avoid. These skills can be applied to formal and informal presentations, media interviews as well as everyday interpersonal communications. Don’t fumble through your next…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

This package helps you understand the various ways to pitch your story, from a simple phone call to a more complex news conference. Learn about the media’s needs and how you can tailor your pitch to ensure it hits it mark. To avoid wasting your time sending emails that never get read or wondering why the media never returns your…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

Giving a media interview involves planning, key messaging, body language awareness, as well as an understanding of the various media and their needs. There is a lot to think about before you pick up the phone and return a reporter’s call or stand in front of a camera. Listen to a former reporter share tips and techniques to ensure your…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

For larger events, having media accredited in advance helps you know which media are attending so you can ensure proper media ID is in place. It also allows your team to understand and prepare for the media’s various needs prior to the event, when you are better able to troubleshoot. Having a media accreditation application saves everyone time and frustration…

Do lots of people have story ideas or want communications materials, but few are clear on the message they want to deliver? Are you finding yourself spending way too much time trying to figure this out? A story submission form saves everyone’s time (especially yours) by walking people through the basic elements before they talk to you. In some cases,…

Don’t let your spokesperson get sideswiped. Too often when the media calls, the spokesperson is just given the name and number of the reporter and told to call them back. This form has specific questions for staff to ask reporters to ensure your spokespeople are better prepared before returning the reporter’s call. Taking the extra two minutes to fill out…

Writing a new hire announcement can be painful. How do you even get started in writing about someone you don’t even know? This template makes it easy. Just fill in the personal information about your new hire (with her/his input) and send it out. Stop wasting time staring at a blank screen and use the new hire announcement template to…

Does your organization have a protocol on who is allowed to speak to the media and the process staff needs to follow when the media call? Now does anyone truly understand this protocol? This template saves you the time of writing yet another memo. It lets employees know the internal process for managing media inquiries in clear language. Simply fill…

Never heard this term before? You aren’t alone. This is the standard organizational information that appears on the bottom of news releases, promotion materials and is the footer on your website. Sound exciting? It’s a small, but important element, to your communications materials. Don’t miss an opportunity to share key information about your organization (especially on joint projects). This template…

This is my absolute favorite template as it is a HUGE timesaver. It is the #1 tool you need to use for communications projects – big or small. If you’re managing multiple projects, with different timelines and team members (who isn’t?) this will help you get clear on the communications components (each project having its own communications plan), who is…

Watch the training video and use this guide as your reference sheet. It contains the key information in the video, helping remind you of your next steps. Think of this as your cheat sheet to help you along the way.

A press conference is one of the most complex elements of communications, including event management, media relations and issues management components. This package takes you through the planning, execution and follow up involved in organizing a press conference. It also includes all the templates you need for creating your media kit. Learn how to go from putting on an event…

This template goes beyond the basic birthday party information about where and when your event is being held. Sadly, serving cake isn’t enough to attract the media. Your invitation is the first step in trying to convince the media to attend your event and get them interested in your story. The best part – you can use this template for…

Instead of trying to remember after the fact which media attended your event, use this sheet to sign in media as they arrive. This will make sure you can report (brag) about which media attended. You will also have the reporters’ contact information so you can send them an electronic media kit, photos or just thank them for attending. So…

Giving reporters a program listing the speakers’ names and titles is a big timesaver. Seriously. It saves you the time of have to spell out everyone’s name to reporters (so you can have more important conversations with them). It also lets reporters know what is coming next (and how long it will take) to encourage them to stick around. This…

Your detail-focused colleagues will love this, and it will keep your press releases to one page. A facts sheet is the place to dump all the simple facts, stats and information about your program or project. It frees up the other communications materials to focus on the story. The facts sheet can be used on websites, print materials, attached to…

A press release is the most used, yet least understood, way of sharing information with the media. This template includes step-by-step tips to help you write a press release that actually tells a story and engages the media. A well-written press release (as they are rare) will increase your chances of having the media share your story, saving you the…

Learn how to write a press release the media will actually read, with insights from a former newspaper editor. Learn what grabs the reporter’s attention and what common errors encourage the reporter to hit delete. This package will walk you step-by-step through each element of writing a press release, outlining common mistakes and tips on improving readability. Don’t waste your…

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